Bookbuilding

The process of generating investor interest and demand for a new securities offering, often through a roadshow or other marketing efforts.

1. Green Shoe Vs. Red Herring: IPO Terminology (Decoded)
2. Glossary Terms
3. Underwriting Vs Advisory: Investment Banking Services (Unpacked)
4. Greenshoe Vs. Clawback: IPO Over-allotment Options (Defined)
5. Primary Vs. Secondary Markets: Investment Banking (Defined)