Mental accounting

1. Utility Theory Gotchas (Hidden Dangers)
2. Risk Premium Gotchas (Hidden Dangers)
3. Risk Reward Ratio Gotchas (Hidden Dangers)
4. Economic Value vs Intrinsic Value (Virtual Economy Gamification Tips)
5. Virtual Trading vs Real Trading (Virtual Economy Gamification Tips)
6. Portfolio Selection Gotchas (Hidden Dangers)
7. Game Rewards vs Real-World Rewards (Gamification Achievement Systems Tips)
8. Log Utility Function Gotchas (Hidden Dangers)