Schema activation

1. Schemas Vs. Mental Models in Listening (Explained)
2. Top-Down Vs. Bottom-Up Processing (Active Listening Focus)
3. Active Listening: Attention Vs. Concentration (Cognitive Differences)
4. In-Game Advertising Vs. Advergaming (Cognitive Perspective)
5. Sensory Register Vs. Perceptual Register (Active Listening)
6. Long-Term Memory Vs. Short-Term Memory (Active Listening)